What’s on our minds these days?

I had a bit of a shock over the weekend reading a founder’s story. He and his cofounder pivoted 12 times in three and a half years. What shocked me, and I guess it shouldn’t have, was the fact that they did ZERO customer research. They were just throwing ideas at the wall to see what stuck. The waste of time and lack of clarity seemed appalling to me. But that’s not unusual for founders and this shows how we as UX people can be stuck in a bubble. We see people doing research and design and think everyone is doing things like that. 

Working at a startup, or in any corporate environment, has its own language and customs. Learning these can help your career and strengthen your craft. 

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